​Global Business

OBJECTIFS

L’environnement commercial mondial est complexe et les entreprises doivent aujourd’hui affronter la mondialisation, surmonter les barrières culturelles et accepter parfois de prendre de gros risques sur certains marchés.

 

Cette formation a pour objectif de donner aux étudiants les moyens de comprendre les défis du commerce international dans les domaines de la finance, du marketing et des ressources humaines, et d’appréhender les questions stratégiques auxquelles doivent faire face les groupes internationaux.

PROFIL ET DEBOUCHES 
 
Profil :
 - Diplômé(e)s de BTS, DUT, CPGE, L2 d'université - Soit l'équivalent de 120 ECTS.
 - Étudiant(e)s ayant un bon niveau d'anglais : 650 au TOEIC minimum ou 13/20 à l'examen d'anglais du BTS ou DUT.
 
Débouchés : 

 - Poursuite en Master ou Grandes Écoles en France et à l’Étranger

 - Insertion professionnelle possible grâce aux compétences acquises.

PROGRAMMES

1er semestre :

 

  • Developing Business skills

The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

  • Business Research Methods

This module gives students the methods and a methodology for undertaking a piece of research in the business or management field.

  • International Business Strategy

This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

  • International Marketing Strategy

Students are introduced to the various aspects of international marketing with the principal objective of developing the skills to identify, analyse and solve problems encountered in the development of international marketing stratégies.

2ème semestre :

  • Work-based Project

We encourage all students to apply for workplace projects which are relevant to their studies and, if possible, match their career aspirations.

  • International Human Resource Management

This module provides students with an overview of Human Resource Management and how they can apply the key concepts in their own work contexts and the contingencies affecting it. They will be equipped with a critical understanding of the key human resource management processes, including the recruitment and selection of staff, their training and development, and the ways in which their performance can be assessed and rewarded.

  • International Inverstment analysis

Students will identify the opportunities and risks arising from foreign market exposure of companies. They will be introduced to a number of theoretical concepts and analytical tools to enable them to make an informed decision about an investment in a foreign business venture. They will also explore the issues, risks and uncertainties with which international business managers struggle

4 raisons de venir chez nous

 

  1. Améliorer ses capacités en anglais avec 100 % des UE en anglais                                                            

  2. ​Acquérir les compétences théoriques et pratiques en adéquation avec les attentes du marché                                                      

  3. Un diplôme reconnu dans l'Espace Européen de l'Enseignement Supérieur (L3-180 ECTS)                                              

  4. Un accompagnement personnalisé dans vos projets personnels et professionnels