Global Marketing

OBJECTIVES

This programme was created to provide students with the theoretical knowledge of international marketing. They will have the opportunity to put it into practice with case studies in order to better prepare themselves to meet the expectations of the global labour market.

 

The students will develop a critical understanding of international marketing and learn the necessary skills to identify, analyse and solve the issues related to international marketing stratégies.

STUDENTS' PROFILES AND CAREER PROSPECTS
Profiles :
 - BTS, DUT, CPGE, 2nd year of university graduates - The equivalent of 120 ECTS.
 - Students with a good level in English: a minimum TOEIC score of 650 or the grade of 13/20 at the BTS ou DUT English exam.

Career prospects: 

 - Pursuing with a Master's programme or in a Grande École in France and abroad.

 - Integration into the business world using the newly acquired skills.

 

COURSES

1st semester:

  • Developing Business Skills

The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study, and provide them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

  • Business Research Methods

This module gives students the methods and a methodology for undertaking a piece of research in the business or management field.

  • International Business Strategy

This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

  • International Marketing Strategy

Students are introduced to the various aspects of international marketing with the principal objective of developing the skills to identify, analyse and solve problems encountered in the development of international marketing strategies.

2nd semester:

  • Work-based Project

We encourage all students to apply for workplace projects which are relevant to their studies and, if possible, match their career aspirations.

  • Advenced Marketing Strategy

Drawing on strategic marketing concepts and theories underlying the development of plans and controls for longer-term strategic purposes, students will study the skills required to design, implement and administer a marketing strategy.

  • Marketing Communications

This course aims to provide insights into how the media planning function works and students will learn how to produce communication campaigns that deliver business and marketing objectives.

4 reasons to come study with us

 

  1. Improve your English language skills with100 % of your courses taught in English                                             

  2. Learn the theoretical and practical skills best suited to the current expectations of the market                                               

  3. Earn a diploma recognised in the European area of higher education (L3-180 ECTS)                                              

  4. ​Take advantage of our personal support for your personal and professional projects